In Australia, your trademark is valid for ten years from registration (File Date), so you don't need to renew it annually.

In today's interconnected world, as you aim for international business growth, you need to understand the impact of your intellectual property globally.

Are trademarks necessary? The best way to answer this question is, are you OK with someone else using a word or logo that describes your business name and/or one of your products. The term Intellectual Property Rights means just that, a right to something that belongs to you because of your intellectual initiative and/or ability to discover something unique.

immagine is located in Melbourne, Australia and has serviced the needs for Australian businesses locally and in other continents such as Australia/Oceania, Asia, Europe and North America. immagine maintains that the safest and most secure method to service our customers is through the Regulators - IP Australia and the World Intellectual Property Organisation (WIPO), United Nations.

In the current business environment, trademarks are crucial for distinguishing goods and services, but they can encounter challenges like infringement and opposition.

As a business owner or an individual in Australia, it pays to stay abreast of the ever-changing trademark landscape influenced by new laws, court rulings, and technological advancements.

A registered trademark is a vital legal tool and brand strategy component. It provides exclusive rights and robust defence against infringement, maintaining your brand's unique identity and reputation.

immagine, along with the Australian Government Regulator (IP Australia), warns of unofficial invoices. Many Australian small business owners are targeted by unofficial third-party organisations when it comes to renewing their trademark.

Trademarks, often overlooked in the dynamic business world, play a critical role in establishing your brand identity and driving market success.

A trademark can be your most valuable marketing tool. Sometimes referred to as a brand, the trademark is your identity - the way you show your customers who you are.