trademarks@immagine.au trademarks@immagine.au

Get in early.

Start the intellectual cogs moving and think about how you can be a part of this potential growth. Getting in early, especially with Intellectual Property Rights, may just prove to be a winner. Think about the business now and where it could be. Do not hesitate to secure trademarks early to give you that competitive edge.

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trademarks@immagine.au trademarks@immagine.au

Why register trademarks.

The purpose of registering a trademark is the exclusive rights to use, license or sell a 'mark'. It is a valuable marketing tool with the worth of the trademark increasing with the success of the business.

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trademarks@immagine.au trademarks@immagine.au

Focus, innovation & trust.

The International Trademark Association on 8 May 2024 published an interview with Margaret Tregurtha, the Deputy Director General of IP Australia. It's a worth while read and, as the heading suggests, places an emphasis on moving forward with exciting prospects.

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trademarks@immagine.au trademarks@immagine.au

USA trademark protection.

One aspect of protecting a brand is trademark registration. It is important you have trademark protection in the United States.

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trademarks@immagine.au trademarks@immagine.au

Brand Protection.

immagine has experienced increased reports from customers about product counterfeiting and trade mark infringements causing reputational harm.

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trademarks@immagine.au trademarks@immagine.au

International trademarks.

How to get an international trademark? IP Australia reports that an international application (outside of Australia) must be based on an existing national trademark application or registration referred to as the ‘basic trademark’.

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trademarks@immagine.au trademarks@immagine.au

Australia IPR.

immagine are currently researching a 5 year comparison (to be released next year) of those individuals and business opting in to trademark registrations. As soon as we have the data we will release a comparison analyses of the results.

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trademarks@immagine.au trademarks@immagine.au

Report fee redeemable.

immagine often declares we Save you Time and Money. If you opt-in to our Trademark Availability Report service as a Member, and we apply on your behalf to register the trademark 50% (A$62.50) of the A$125 fee is redeemable at the Point of Sale for the Trademark Registration Application (A$62.50 - A$600 = A$537.50).

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trademarks@immagine.au trademarks@immagine.au

International trademarks.

If you are thinking about expanding your business and entering the US market, it is important to understand how to protect your brand.

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trademarks@immagine.au trademarks@immagine.au

850,000 trademarks.

It is encouraging that businesses opt-in to protecting intellectual property rights, although, the potential opportunity for individuals and businesses diminishes as the enforceable registered trademark rights increase. immagine suggests you consider trademark registration applications sooner rather than later.

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