A trademark can be your most valuable marketing tool. Sometimes referred to as a brand, the trademark is your identity - the way you show your customers who you are. Further benefits of a trademark are IP Australia declares, only registered trademarks can carry the ® symbol. Once your trademark is registered, placing the ® symbol immediately next to your brand puts others on notice to respect the trademark.
While there are no penalties for using the ™ symbol, it is an offence to use the ® symbol if the trademark is not registered.
